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How Liverpool FC Have Created one of the Most Popular Football YouTube Channels
I love Liverpool's YouTube channel. And I should start by saying that Liverpool makes tons of money from their YouTube. More than anything else, it's a massive income stream for the club (figures later on). But it's much more than that.
Since its relaunch in May 2018, Liverpool FC's official YouTube channel has achieved remarkable success. It was the first Premier League club to surpass nine million subscribers, now having over 9.76 million subscribers (me being one), millions more watchers (me also being one), and producing over 6.3 thousand videos (I've watched most of them). That's around 1050 videos a year.
This milestone didn't happen by chance - the club's global appeal and the growing demand for engaging digital content from football fans worldwide is a big part of the reason. And people just want everything online now.
Digitisation has been a sweeping trend for a number of years. Everyone and everything is online now. Many industries have benefited from it. iGaming is a very notable example of how something can thrive online. Land-based casinos set a high precedent for online ones to follow, but they’ve managed it by offering what makes land-based casinos distinct but, also, creating their own service. Convenience, speed of play, and game variety are huge attractions for iGaming fans. For those looking at where to play poker online, they know they’ll find an abundance of suitable sites that are striving to improve their product.
Everything online is so much easier to access – from poker to a live Liverpool Premier League match at Anfield.But before I give too much away, let's explore how Liverpool FC has created one of the most popular YouTube channels.
A Hub for Exclusive Content
I can watch Liverpool content on YouTube that I can't watch anywhere else. And what I like about it is they're always producing fresh and funny videos. I feel like I'm actually getting an insight into the club and the players and their personalities. And the content is award-winning, so it must be good.
Whether it's electrifying match highlights showing the Anfield magic that I love or intimate behind-the-scenes glimpses into the players' lives, I watch them all. This commitment to delivering compelling and engaging material has solidified Liverpool FC's position as a digital trailblazer of football, in my opinion.
And you can see how other clubs are copying them - but not doing so well in terms of subscribers and video views:
- Man City Subscribers: 7.21 million
Arsenal Subscribers: 3.94 million
Aston Villa Subscribers: 502 thousand
Tottenham Subscribers: 3.43 million
Manchester United Subscribers: 8.1 million
Manchester United and City are the only ones getting even close, and that's after following Liverpool's lead, and I think they copy video trends.
Expanding Reach with YouTube Membership
Liverpool FC is spearheading innovation by leveraging YouTube Membership to extend its global reach further.
As I've said, it was the first-ever sports team to embrace this groundbreaking feature - and I like how the club is providing fans with unprecedented access to premium video content and exclusive perks. I don't pay for it, but I know people who do. And I am close to paying for a YouTube subscription; the adverts drive me insane!
I've also read about the bespoke LFC emojis and badges to enhance interactive features. The YouTube Membership offers supporters a more immersive and personalised viewing experience.
They have an impressive subscriber base of 3.4 million and over one billion minutes of content watched in 2019 alone - but I can't find recent statistics on that. Still, they can only have improved.
Maximising Revenue Potential
Liverpool FC's dominance on YouTube isn't limited to its millions more subscribers than the average and staggering view counts. It's also a lucrative revenue stream for the club.
I've read about the endless monetisation potentials of YouTube, and Liverpool is definitely making the most of that. They're generating substantial monthly income through Adsense revenue and merchandise sales.
According to my research, the club generates an estimated monthly earnings of $663,940 from the online platform YouTube. But we're in England, so that's £525,893.60. That's a massive amount of money, and I know the players get a cut. By capitalising on its vast digital footprint and loyal fan base, Liverpool FC continues to set the standard for maximising revenue potential in the ever-evolving landscape of digital content creation.
Embracing Innovation and Flexibility
Liverpool FC's YouTube channel stands out to me as a premier destination for exclusive, award-winning content that connects players to the club. The channel has cultivated a dedicated following worldwide, there's thousands of videos meticulously crafted to cater to the varied interests of fans across the globe. And digital trends.
You don't even need to be a Liverpool fan to watch it; you only need to be interested in football. I also like how they link their YouTube to other channels, like Instagram and TikTok - you can see highlights from the videos across them all.
Liverpool FC's YouTube channel is my favourite - it's one of the best channels to watch if you like football. I like that it's not all about football. They do videos like following players' daily lives - one of the most recent I watched was A Day With Alexis Mac Allister. I think their channel will always be one of the most popular, and their TikTok is becoming big too, with 19.3 million followers and 395.9 million likes across their TikTok videos.
