Born in Spain’s most southerly province, Cádiz, Luis Alberto Romero Alconchel was part of the youth set-up at nearby Sevilla, the club that had won the UEFA Cup in 2006 and then retained it a year later. With Sevilla’s B team playing in Spain’s Second Division, Alberto was selected in the matchday squad for four fixtures with the senior team towards the end of the 2009/10 season but remained on the bench each time without being used as a substitute. It wasn’t until the following season that he actually started a match for Sevilla’s first team but that only happened once in 2010/11, although he did make two more appearances from the substitutes’ bench, the first of which gave him his La Liga debut at Getafe as an 18-year-old in the middle of April.
In the 2011/12 season, Albert made only six appearances, all as a substitute. In the summer of 2012, Sevilla sent him on loan to Barcelona to give the forward an opportunity of playing regularly with the Catalans’ B team in Spain’s Segunda Division. He contributed eleven goals (and eighteen assists) as Barcelona B finished the season in ninth position.
Alberto did not play enough for Liverpool in 2013/14 (just twelve first-team matches) for any fan to properly assess whether or not he was worth the large fee that had been paid for him, but Rodgers used him sparingly. He only started two matches (home cup-ties against lower league opponents Notts County and Oldham Athletic) but was replaced in both matches. Alberto was used as a substitute ten times with his most significant contribution being a delightful pass to set Luis Suarez up for the fourth goal in a 5-0 thumping of Tottenham Hotspur at White Hart Lane in December.
Alberto spent the 2014/15 season on loan at Malaga in his native Spain where he played in fifteen La Liga matches, scoring twice. He also played five times in the Copa del Rey. Malaga finished the Spanish season in 9th place with 50 points from 38 matches. Alberto was again sent on loan in the summer of 2015, this time to Deportivo La Coruna where Victor Sanchez is manager, who knows Alberto when he was assistant coach at Sevilla. He impressed there, scoring seven league goals and it was reported in March 2016 that they were looking to sign him on a permanent deal. Alberto moved, however, this time for good, to Lazio on the last day of the 2016 summer transfer window. The Reds got £4.3 million up front with a further £1.7 million triggered by European qualification. Liverpool also guaranteed a 30% sell-on clause. He didn't make a big impression in his first season that was disrupted by injuries and illness and was mainly spent on the bench. He appeared nine times, scoring one goal. 2017/18 was far better, however, as he made 32 starts and scored eleven goals and he hasn't looked back since.